000			03069cam a2200385 i 4500
003			BR-SpNIC
005			20250321175154.0
008			190122t20172016nyu b 001 0 eng
010			_a 2018418426
020			_a9780804170048 (pbk)
020			_z9780385352024 (ebook)
040			_aDLC _beng _erda _cDLC _dBR-SpNIC
042			_apcc
050	0	0	_aHF5811 _b.W82 2017
082	0	0	_a659.1042 _223
090			_a659.1042 _bW959t
100	1		_aWu, Tim, _eauthor.
245	1	4	_aThe attention merchants : _bthe epic scramble to get inside our heads / _cTim Wu.
250			_aFirst Vintage Books Edition.
264		1	_aNew York : _bVintage Books, a division of Penguin Random House LLC, _c2017.
264		4	_c©2016
300			_a413 p. _c20 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- _cProvided by publisher.
520			_a"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- _cProvided by publisher.
650		0	_aAdvertising _xSocial aspects _xHistory.
650		0	_aAdvertising _xPsychological aspects _xHistory.
650		0	_aMarketing _xHistory.
650		0	_aConsumer behavior _xHistory.
906			_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cL _k659.1042 _mW959t
999			_c2805 _d2805