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Entrada Topical Term

Número de registros usados em: 2

001 - CONTROL NUMBER

  • control field: 3137

003 - CONTROL NUMBER IDENTIFIER

  • control field: Br

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20230213210745.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 121129d| anznnbabn a ana

035 ## - SYSTEM CONTROL NUMBER

  • System control number: 2012112912162816med

040 ## - CATALOGING SOURCE

  • Original cataloging agency: Br
  • Transcribing agency: Br
  • Subject heading/thesaurus conventions: Br

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Neuromarketing

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Neuro-marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Marketing

670 ## - SOURCE DATA FOUND

  • Source citation: LCSH

680 ## - PUBLIC GENERAL NOTE

  • Heading or subdivision term: Usado para obras que tratam do marketing baseado em pesquisas que usam a tecnologia da neurociência, como a imagem de ressonância magnética, para medir as respostas à publicidade, a mensagens relacionadas a marca e outros estímulos de marketing.

750 #4 - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM

  • Topical term or geographic name entry element: Neuromarketing
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