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Entrada Topical Term
Número de registros usados em: 2
001 - CONTROL NUMBER
- control field: 3137
003 - CONTROL NUMBER IDENTIFIER
- control field: Br
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20230213210745.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 121129d| anznnbabn a ana
035 ## - SYSTEM CONTROL NUMBER
- System control number: 2012112912162816med
040 ## - CATALOGING SOURCE
- Original cataloging agency: Br
- Transcribing agency: Br
- Subject heading/thesaurus conventions: Br
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Neuromarketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Neuro-marketing
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Marketing
670 ## - SOURCE DATA FOUND
- Source citation: LCSH
680 ## - PUBLIC GENERAL NOTE
- Heading or subdivision term: Usado para obras que tratam do marketing baseado em pesquisas que usam a tecnologia da neurociência, como a imagem de ressonância magnética, para medir as respostas à publicidade, a mensagens relacionadas a marca e outros estímulos de marketing.
750 #4 - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Topical term or geographic name entry element: Neuromarketing