Goward, Chris (Personal Name)

You should test that!: conversion optimization for more leads, sales and profit or the art and science of optmized marketing, c2013: t.p. (Chris Goward) p. xvi (began first digital marketing consultancy in 1994 ; founding member of the Global Conversion Alliance) outside back cover (founder and CEO of WiderFunnel ; conversion optimization thought leader ; international speaker)

WiderFunnel WWW site, viewed 11 Feb. 2013 (Widerfunnel.com owned by Christopher Goward-Burns)