Detalhes MARC
| 000 -LEADER |
|---|
| fixed length control field |
03069cam a2200385 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| Campo de controle |
BR-SpNIC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| Campo de controle |
20250321175154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| Campo de controle fixo |
190122t20172016nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| Número de controle da LC |
2018418426 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780804170048 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelado/inválido ISBN |
9780385352024 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Código da agência catalogadora |
DLC |
| Idioma da catalogação |
eng |
| Fontes convencionais de descrições de dados |
rda |
| Agência que transcreveu o registro em formato legível por máquina |
DLC |
| Agência que alterou o registro |
BR-SpNIC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Código de autenticação |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5811 |
| Item number |
.W82 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Número da Classificação |
659.1042 |
| Número da edição |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| CDD |
659.1042 |
| Cutter |
W959t |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Nome pessoal |
Wu, Tim, |
| Termo de relação |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Título principal |
The attention merchants : |
| Subtítulo |
the epic scramble to get inside our heads / |
| Indicação de responsabilidade |
Tim Wu. |
| 250 ## - EDITION STATEMENT |
|---|
| Edição |
First Vintage Books Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Vintage Books, a division of Penguin Random House LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extensão |
413 p. |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Cabeçalho tópico ou nome geográfico |
Advertising |
| Subdivisão geral |
Social aspects |
| -- |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Cabeçalho tópico ou nome geográfico |
Advertising |
| Subdivisão geral |
Psychological aspects |
| -- |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Cabeçalho tópico ou nome geográfico |
Marketing |
| Subdivisão geral |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Cabeçalho tópico ou nome geográfico |
Consumer behavior |
| Subdivisão geral |
History. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origcop |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Tipo de material |
Livro |
| Call number prefix |
659.1042 |
| Call number suffix |
W959t |
